In the years since search engines like Google and Ask Jeeves launched, search engine algorithms have undergone numerous updates and innovations. That’s why many SEO companies offer specialized SEO services, helping businesses in specific (and competitive) industries succeed. Check out this video to learn what an SEO company does from one of our internet marketing experts.
A few examples of some of the most common SEO marketing services include:
Every SEO company’s services should feature an SEO audit. With an SEO audit, your SEO provider takes an in-depth look at your current strategy. Even if you don’t have an SEO strategy in place, your agency will evaluate your website from an SEO perspective, looking at where it excels and where it could use improvements.
No matter how niche your industry is, you want a competitor analysis with your SEO services. With competitor analysis tools, your SEO company can discover online and offline competitors. This discovery can inform your strategy, helping you take advantage of and benefit from competitor weaknesses.
A custom strategy is a core component of the definition of SEO services. When you have an approach personalized to your business, you can maximize your return on investment (ROI) from SEO. That translates to more calls, orders, and visits to your company.
When you invest in SEO services, your package should include off-page optimization. In SEO, off-page optimization refers to optimizing factors outside your website that influence your ranking in search results.
For example, your backlink profile can shape your ranking in search results. Your backlink profile, for reference, refers to the quantity and quality of websites linking to your site. A food blogger, for example, may link to your website when sharing the custom cookies that you made for their wedding.
On-page optimization is another critical component of the meaning of SEO services. With on-page optimization, your SEO agency focuses on optimizing the features of your website for search engines like Google.
Transparency is essential when it comes to SEO services. You want an agency that your team can trust and rely on, which is why partnering with an SEO company that includes regular monthly reports is critical.
SEO is an ongoing strategy, which is why the definition of SEO services generally emphasizes the partnership that your business forms with your SEO agency. You’re collaborating with your agency continuously, which is why SEO companies should work as an extension of your business.